Artificial Intelligence for Creative Professions (AIKO)

AI - Artificial Intelligence, AI for Marketing

Are you concerned your industry is moving too fast? This practical course helps creative professionals learn key AI tools, start using ChatGPT, and adopt proven practical tips and workflows to improve emails, social posts, ads, and image generation now.

This course is ~2% theory and ~98% practice: expect focused hands-on practice, live practical exercises and real-world demonstrations led by an experienced instructor. You will build templates and workflows to start using AI independently right after the course.

Location, current course term

Brno + online (volitelně)	11/24/2025 - 11/24/2025 CZECH Order 1/19/2026 - 1/19/2026 CZECH Order 3/16/2026 - 3/16/2026 CZECH Order
Praha + online (volitelně)	11/24/2025 - 11/24/2025 CZECH Order 1/19/2026 - 1/19/2026 CZECH Order
Custom	Customized Training (date, location, content, duration)

The course:

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• Introduction to AI
1. What is artificial intelligence?
2. Why focus on AI?
3. What AI can do and what it still cannot do?
4. Live AI demonstrations from international and Czech examples

• AI in business
1. Challenges AI faces and how to handle them
2. AI and corporate data security
3. AI and user responsibility
4. How to protect the company and users
5. How to implement AI in your company

• Text generation and using ChatGPT
1. How to write the right prompts for creative outputs
2. How to spot and avoid misleading outputs
3. Tips and tricks to raise output quality
4. Writing emails with AI
5. Practical exercises combining learned hacks
6. Alternative chatbots – Bing Chat and Google Bard

• Prompt templates and research
1. How prompt templates work
2. Creating your own prompt templates
3. Practical exercises, output comparison, and tool combinations

• Image generation using AI
1. When to use AI for image generation
2. Which tools to use and how to write image prompts
3. Working with Adobe Firefly, Bing Create and Canva
4. Practical exercise

• Image editing and design with AI
1. How to do basic graphic edits with AI
2. Images and copyright considerations
3. Canva vs Microsoft Designer
4. Practical exercises

• Other AI tools
1. SEO analysis and creating SEO content
2. Data analysis
3. Other tools based on participants' interests and roles
4. Overview of tips and various AI tools to enrich your business practice

Assumed knowledge:

Basic computer skills and willingness to experiment with AI.

Schedule:

1 day (9:00 AM - 5:00 PM )

Course price:

224.00 € ( 271.04 € incl. 21% VAT)

Language: