Artificial Intelligence for Creative Professions (AIKO)

AI - Artificial Intelligence, AI for Marketing

Are you concerned your industry is moving too fast? This practical course helps creative professionals learn key AI tools, start using ChatGPT, and adopt proven practical tips and workflows to improve emails, social posts, ads, and image generation now.

This course is ~2% theory and ~98% practice: expect focused hands-on practice, live practical exercises and real-world demonstrations led by an experienced instructor. You will build templates and workflows to start using AI independently right after the course.

THIS TRAINING COURSE WILL HELP YOU:

  • Understand how to use AI effectively and safely in your work
  • Generate texts using ChatGPT, Bing Chat or Google Bard
  • Write emails, social posts, job ads and documents with AI
  • Create images and basic designs with AI tools
  • Quickly and efficiently analyze data using AI

WHO SHOULD ATTEND?

  • Marketers and event professionals
  • HR professionals and recruiters
  • Assistants and administrative staff

COURSE LOCATION AND AVAILABLE DATES

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Private training

Unlock your employees' potential. We can adapt every course in our portfolio to your objectives and participants.
Need training at your premises or want to tailor the content and duration? We will prepare the right solution, in Czech or English.

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Course content:

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  • Introduction to AI
    1. What is artificial intelligence?
    2. Why focus on AI?
    3. What AI can do and what it still cannot do?
    4. Live AI demonstrations from international and Czech examples
  • AI in business
    1. Challenges AI faces and how to handle them
    2. AI and corporate data security
    3. AI and user responsibility
    4. How to protect the company and users
    5. How to implement AI in your company
  • Text generation and using ChatGPT
    1. How to write the right prompts for creative outputs
    2. How to spot and avoid misleading outputs
    3. Tips and tricks to raise output quality
    4. Writing emails with AI
    5. Practical exercises combining learned hacks
    6. Alternative chatbots – Bing Chat and Google Bard
  • Prompt templates and research
    1. How prompt templates work
    2. Creating your own prompt templates
    3. Practical exercises, output comparison, and tool combinations
  • Image generation using AI
    1. When to use AI for image generation
    2. Which tools to use and how to write image prompts
    3. Working with Adobe Firefly, Bing Create and Canva
    4. Practical exercise
  • Image editing and design with AI
    1. How to do basic graphic edits with AI
    2. Images and copyright considerations
    3. Canva vs Microsoft Designer
    4. Practical exercises
  • Other AI tools
    1. SEO analysis and creating SEO content
    2. Data analysis
    3. Other tools based on participants' interests and roles
    4. Overview of tips and various AI tools to enrich your business practice
Prerequisites:
Basic computer skills and willingness to experiment with AI.
Schedule:
1 day (9:00-17:00)
Price per person:
224.00 € ( 271.04 € incl. 21% VAT)

Training and learning environment

IT classroom with desks, computer monitors, and a projection screen at the front.
What does the environment for in-person IT courses look like?We hold training courses in our own classrooms equipped with modern computer equipment for each participant and a large projection screen. Each workstation is fitted with a powerful computer for seamless practical exercises, and the environment supports a calm, friendly atmosphere during training.
IT classroom with desks, computer monitors, and a projection screen at the front.
Do I need to bring my own laptop to the classroom IT course?Our training rooms are fully equipped, so you do not need to bring your own laptop. A modern computer with all necessary hardware and software is ready for you at your workstation.
Sample ICT Pro certificate of successful completion of an IT training course.
Will you receive an official certificate after completing an IT course?Yes, upon successful completion of the training course, you will receive an official ICT Pro certificate confirming your participation and acquired technical skills. You can use it to verify your qualifications or add it to your professional profile.
Exterior view of the COMGUARD office building on Sochorova Street in Brno.
Where can you find our training center in Brno?The premises of the ICT Pro training center are located on the 1st floor of the COMGUARD building at Sochorova 38 in Brno. Positioned on the border of Žabovřesky and Komín, the location is easily accessible by both car and public transport.
Exterior view of the Opatov Park office building in Prague, Chodov.
Where can you find our training center in Prague?The premises of the ICT Pro training center are located on the 1st floor of the Opatov Park building at Líbalova 1, Prague 11 – Chodov. The location provides a comfortable environment for your education with convenient access.
Fully equipped kitchenette with a coffee machine, microwave, sink, and shelves with cups and glasses.
What facilities and refreshments are available to you during training breaks?Our training centers feature a fully equipped kitchenette for a comfortable break during your courses. The facilities include a coffee machine, microwave, kettle, and a wide selection of drinks and snacks.
Coffee station featuring an automatic coffee machine, yellow and white cups, glasses, and syrups.
What beverage refreshments are available during your course?A beverage station with a coffee machine, teas, syrups, and water is at your disposal throughout the entire training session. You can enjoy a coffee or another drink of your choice anytime during breaks.
Table with sweet pastries, fruit syrups, a water dispenser, and glasses set up for training participants.
What light refreshments are provided for you during the courses?During course breaks, participants can enjoy light sweet snacks, pastries, and fruit syrups to mix their own drinks. Fresh water dispenser and plates are also available for your convenience.
Wicker baskets filled with packaged savory snacks, sweet biscuits, and snack bars.
Should I bring my own snacks to ICT Pro training?There is no need to. A wide selection of savory snacks, sweet biscuits, and snack bars is available for you during breaks. Boost your energy for all-day focus right inside the training center premises.
Outdoor wooden terrace with green surroundings by the glass building of the training center.
Can you spend training breaks in the fresh air?Yes, an outdoor terrace is available at our training center. During breaks between learning sessions, you can relax in the fresh air in a pleasant green environment.
Spacious outdoor wooden terrace with seating and views of the surrounding area.
Where can you relax during course breaks?Our training center features a spacious outdoor terrace with seating options. During breaks between learning sessions, you can step outside to relax and recharge in the fresh air.