Social Media 2.0: The Power of AI for Creative Content Management (AISM)

AI - Artificial Intelligence, AI for Marketing

Social networks and AI now form the core of modern marketing and client communication. This course explains how Facebook, Instagram and LinkedIn work and how to use automation and data-driven content to reach customers more effectively.

This two-day course combines hands-on exercises and practical tips to teach how to integrate AI tools into daily workflows, create high-impact content and automate routine tasks so you can measure results, optimize campaigns, boost content impact and immediately apply what you learn.

Location, current course term

Brno + online (volitelně)	9/29/2025 - 9/30/2025 CZECH Order
Custom	Customized Training (date, location, content, duration)

The course:

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• Day 1: Social Networks 2.0

• Introduction to social networks
1. Facebook vs. Instagram vs. LinkedIn
2. Social networks as a way to get closer to customers
3. Principles of social networks – what to expect and how to use them correctly

• Company pages
1. How to set up a company page on Facebook, Instagram and LinkedIn
2. Private messages and customer interactions
3. Increasing reach and the right use of hashtags

• Content creation and branding
1. What a good post looks like
2. Building a brand and strengthening company identity long-term
3. Social media contests – using them to boost engagement

• Facebook groups
1. Benefits and the power of groups
2. How to choose, create and manage a group
3. Inviting the public and using groups to raise awareness

• Facebook advertising
1. How to set up ads
2. Prohibited topics and common pitfalls
3. Practical exercises configuring ads

• Social media management automation
1. Scheduling posts and managing multiple networks
2. Automating interactions using Direct Message tools

• Day 2: The power of AI in your content for maximum impact

• Introduction to AI
1. What AI is and why it matters in marketing and creativity
2. Live demonstrations of AI use abroad and locally

• Generating text with AI
1. How to craft prompts for ChatGPT, BingChat and Google Bard
2. Avoiding pitfalls and writing effective emails, posts and ads
3. Practical exercises generating text

• Prompt templates and research
1. How prompt templates work and how to create them
2. Comparing approaches and practical template exercises

• Generating images and designing with AI
1. When to use AI for image generation
2. Using Adobe Firefly, Bing Create and Canva
3. Practical exercises generating and editing images

• Other AI tools and their use in a company
1. SEO analysis, SEO content creation and data analysis
2. Overview of AI tools for marketing and HR
3. Practical exercises tailored to participants' needs

Assumed knowledge:

Basic PC skills, familiarity with social media and experience using the internet.

Schedule:

2 days (9:00 AM - 5:00 PM )

Course price:

336.00 € ( 406.56 € incl. 21% VAT)

Language: