Adobe Express – digital branding & graphic production (ADE)

Graphics, Adobe

Hands-on training to master Adobe Express for fast creation of graphics for social media, web and print and presentations without learning complex design software. Practice templates, workflows, AI tools and project export so outputs are ready to use immediately.

During the course you'll use Adobe Firefly and other AI tools to speed up image generation and edits, learn brand kit and shared libraries, and practice project collaboration and export settings so you can deliver consistent, platform-optimized assets.

THIS TRAINING COURSE WILL HELP YOU:

  • Create professional graphics without complex design software
  • Speed up content creation for social, web and internal comms
  • Use templates and adapt them to your brand identity
  • Use AI tools for image generation and quick edits
  • Produce simple videos and animations for online use

WHO SHOULD ATTEND?

  • Marketing professionals who need quick visual content
  • Administrative staff preparing presentations and materials
  • Managers wanting control of their team's visual output
  • Small business owners and freelancers making their own graphics
  • Teachers and trainers creating educational visuals

COURSE LOCATION AND AVAILABLE DATES

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Unlock your employees' potential. We can adapt every course in our portfolio to your objectives and participants.
Need training at your premises or want to tailor the content and duration? We will prepare the right solution, in Czech or English.

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Course content:

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  • Introduction
    1. What is Adobe Express
    2. Express's place in the Adobe Creative Cloud ecosystem
    3. Differences between Adobe Express, Canva and Photoshop / Illustrator / InDesign
    4. Typical use cases in companies
    5. BONUS - real workflow examples (social media, marketing, HR communication)
  • Workspace
    1. Navigating the interface
    2. Tool panel
    3. Pages and layouts
    4. Working with projects and libraries
  • Templates
    1. Using ready-made templates
    2. Filtering by purpose (post, flyer, video)
    3. Adapting templates to brand identity
    4. BONUS - how to create a custom company template
  • Output types
    1. Graphics for social media
    2. Flyers and posters
    3. Presentations
    4. Short videos
    5. Web pages
  • Document
    1. Sizes
    2. Aspect ratios
    3. Safe zones
    4. BONUS - configuring projects for multiple platforms at once
  • Images
    1. Inserting photos
    2. Working with Adobe Stock libraries
    3. Basic edits (crop, filters, color adjustments)
  • Vectors and illustrations
    1. Working with icons
    2. Graphic elements
    3. Backgrounds and shapes
    4. BONUS - working with generative graphics via Adobe Firefly
  • Typography
    1. Font selection
    2. Working with text blocks
    3. Font pairing
  • Styling
    1. Headings
    2. Emphasis
    3. Effects
    4. BONUS - creating typographic templates
  • Color palettes
    1. Color selection
    2. Working with palettes
    3. Adapting design
  • Brand identity
    1. Working with logos
    2. Saving brand colors
    3. Brand kit
    4. BONUS - automatic recoloring of designs
  • Adobe Firefly in Express
    1. Image generation
    2. Generating text effects
    3. Generative image expansion
  • AI-assisted tools
    1. Background removal
    2. Retouching
    3. Image stylization
    4. BONUS - how to write effective prompts
  • Creating a simple video
    1. Storyboarding
    2. Object animation
    3. Transitions
  • Titles and music
    1. Working with audio
    2. Synchronization
    3. BONUS - export settings for social media
  • Sharing projects
    1. Team collaboration
    2. Comments
    3. Approvals
  • Shared libraries
    1. Company assets
    2. Logos
    3. Colors
    4. BONUS - marketing team workflow
  • Exporting graphics
    1. PNG
    2. JPG
    3. PDF
  • Publishing
    1. Social media
    2. Presentations
    3. Web pages
    4. BONUS - optimization for different platforms
  • Fast content creation
    1. Generating variants
    2. Duplicating designs
  • Bulk graphic creation
    1. Automatic design generation
    2. Working with data
    3. BONUS - generating graphics from a table (e.g., post series)
  • Practical examples
    1. Creating a series of social media posts
    2. Designing a simple flyer
    3. Creating a short promo video
    4. Building a presentation
Prerequisites:
Basic computer and web‑browser skills; familiarity with a graphic program or online editor is an advantage.
Schedule:
1 day (9:00-17:00)
Price per person:
236.00 € ( 285.56 € incl. 21% VAT)

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