Social Media 2.0: The Power of AI for Creative Content Management (AISM)

AI - Artificial Intelligence, AI for Marketing

Social networks and AI now form the core of modern marketing and client communication. This course explains how Facebook, Instagram and LinkedIn work and how to use automation and data-driven content to reach customers more effectively.

This two-day course combines hands-on exercises and practical tips to teach how to integrate AI tools into daily workflows, create high-impact content and automate routine tasks so you can measure results, optimize campaigns, boost content impact and immediately apply what you learn.

THIS TRAINING COURSE WILL HELP YOU:

  • Use social networks for more effective marketing and communication
  • Set up company pages on Facebook, Instagram and LinkedIn
  • Choose the right platform for your business or project
  • Create effective posts and generate text and images with AI
  • Automate social media tasks and analyze AI-driven data

WHO SHOULD ATTEND?

  • Marketers who want higher conversions and campaign efficiency
  • HR professionals wanting to communicate better on social media with AI
  • Entrepreneurs using new tech to grow their business
  • Creatives who want to master modern AI tools
  • Mid-level marketing staff and marketing managers

COURSE LOCATION AND AVAILABLE DATES

Contact us

Need this course in English?

Public courses are usually delivered in Czech, but this course is also available in English. We can arrange private training for your team online, at your premises or in our classrooms, and tailor the content to your needs.

For groups of around 4 or more participants, private training can already be comparable in price to booking individual places on a public course. Send us your requirements and we’ll recommend the best format and provide an exact quote.

Request training in English

Course content:

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  • Day 1: Social Networks 2.0
  • Introduction to social networks
    1. Facebook vs. Instagram vs. LinkedIn
    2. Social networks as a way to get closer to customers
    3. Principles of social networks – what to expect and how to use them correctly
  • Company pages
    1. How to set up a company page on Facebook, Instagram and LinkedIn
    2. Private messages and customer interactions
    3. Increasing reach and the right use of hashtags
  • Content creation and branding
    1. What a good post looks like
    2. Building a brand and strengthening company identity long-term
    3. Social media contests – using them to boost engagement
  • Facebook groups
    1. Benefits and the power of groups
    2. How to choose, create and manage a group
    3. Inviting the public and using groups to raise awareness
  • Facebook advertising
    1. How to set up ads
    2. Prohibited topics and common pitfalls
    3. Practical exercises configuring ads
  • Social media management automation
    1. Scheduling posts and managing multiple networks
    2. Automating interactions using Direct Message tools
  • Day 2: The power of AI in your content for maximum impact
  • Introduction to AI
    1. What AI is and why it matters in marketing and creativity
    2. Live demonstrations of AI use abroad and locally
  • Generating text with AI
    1. How to craft prompts for ChatGPT, BingChat and Google Bard
    2. Avoiding pitfalls and writing effective emails, posts and ads
    3. Practical exercises generating text
  • Prompt templates and research
    1. How prompt templates work and how to create them
    2. Comparing approaches and practical template exercises
  • Generating images and designing with AI
    1. When to use AI for image generation
    2. Using Adobe Firefly, Bing Create and Canva
    3. Practical exercises generating and editing images
  • Other AI tools and their use in a company
    1. SEO analysis, SEO content creation and data analysis
    2. Overview of AI tools for marketing and HR
    3. Practical exercises tailored to participants' needs
Prerequisites:
Basic PC skills, familiarity with social media and experience using the internet.
Schedule:
2 days (9:00-17:00)
Price per person:
336.00 € ( 406.56 € incl. 21% VAT)

Training and learning environment

IT classroom with desks, computer monitors, and a projection screen at the front.
What does the environment for in-person IT courses look like?We hold training courses in our own classrooms equipped with modern computer equipment for each participant and a large projection screen. Each workstation is fitted with a powerful computer for seamless practical exercises, and the environment supports a calm, friendly atmosphere during training.
IT classroom with desks, computer monitors, and a projection screen at the front.
Do I need to bring my own laptop to the classroom IT course?Our training rooms are fully equipped, so you do not need to bring your own laptop. A modern computer with all necessary hardware and software is ready for you at your workstation.
Sample ICT Pro certificate of successful completion of an IT training course.
Will you receive an official certificate after completing an IT course?Yes, upon successful completion of the training course, you will receive an official ICT Pro certificate confirming your participation and acquired technical skills. You can use it to verify your qualifications or add it to your professional profile.
Exterior view of the COMGUARD office building on Sochorova Street in Brno.
Where can you find our training center in Brno?The premises of the ICT Pro training center are located on the 1st floor of the COMGUARD building at Sochorova 38 in Brno. Positioned on the border of Žabovřesky and Komín, the location is easily accessible by both car and public transport.
Exterior view of the Opatov Park office building in Prague, Chodov.
Where can you find our training center in Prague?The premises of the ICT Pro training center are located on the 1st floor of the Opatov Park building at Líbalova 1, Prague 11 – Chodov. The location provides a comfortable environment for your education with convenient access.
Fully equipped kitchenette with a coffee machine, microwave, sink, and shelves with cups and glasses.
What facilities and refreshments are available to you during training breaks?Our training centers feature a fully equipped kitchenette for a comfortable break during your courses. The facilities include a coffee machine, microwave, kettle, and a wide selection of drinks and snacks.
Coffee station featuring an automatic coffee machine, yellow and white cups, glasses, and syrups.
What beverage refreshments are available during your course?A beverage station with a coffee machine, teas, syrups, and water is at your disposal throughout the entire training session. You can enjoy a coffee or another drink of your choice anytime during breaks.
Table with sweet pastries, fruit syrups, a water dispenser, and glasses set up for training participants.
What light refreshments are provided for you during the courses?During course breaks, participants can enjoy light sweet snacks, pastries, and fruit syrups to mix their own drinks. Fresh water dispenser and plates are also available for your convenience.
Wicker baskets filled with packaged savory snacks, sweet biscuits, and snack bars.
Should I bring my own snacks to ICT Pro training?There is no need to. A wide selection of savory snacks, sweet biscuits, and snack bars is available for you during breaks. Boost your energy for all-day focus right inside the training center premises.
Outdoor wooden terrace with green surroundings by the glass building of the training center.
Can you spend training breaks in the fresh air?Yes, an outdoor terrace is available at our training center. During breaks between learning sessions, you can relax in the fresh air in a pleasant green environment.
Spacious outdoor wooden terrace with seating and views of the surrounding area.
Where can you relax during course breaks?Our training center features a spacious outdoor terrace with seating options. During breaks between learning sessions, you can step outside to relax and recharge in the fresh air.